Wednesdays on Whidbey: Why Are You Chasing Clients Instead of Signalling Them?

Summary

Your stories matter. They deserve to be heard. Draw in those who are curious about the value of shared life experiences.

Note 

Admiralty Head Lighthouse harkens back to the day of sailing ships powered by wind. When the ships entered the Strait of San Juan de Fuca from the Pacific Ocean the ship captain would know to steer a hard right to starboard when he saw the blazing beacon from the Lighthouse high on a bluff 127 feet above Admiralty Inlet before continuing safely south to Puget Sound and on into Seattle. Each lighthouse - no matter where in the world - has its very own distinctive light pattern, or signature. Lighthouses mark points of navigation, warn about dangerous coastlines, and guide ships into a safe harbor.

But not all harbors are created equal for all boats. Some are for deep draft vessels, others for pleasure craft, and so on. Here’s the thing about a lighthouse: it doesn’t run up and down the coast beckoning all boats to its harbor. It serves a specifically sized boat.

Question 

Lighthouses don’t chase boats; why do you chase clients? What is it only you have to offer? Who needs it  and wants it? How will you attract your particular client with your very own distinctive beacon of light? And, how will they know you are signalling them? 

Wednesdays on Whidbey: Why Are You Chasing Clients Instead of Signalling Them? written by Diane F. Wyzga in association with Beauty & the Beast Publishing. Photo by Jackson Eaves on Unsplash.