I’ve been mulling over this predicament posed in Seth Godin’s blog post dated 10th June 2023: how to tackle having too much competition.
According to Godin you have two choices:“
Broaden your offerings, make them easier, cheaper and more available. Dumb them down and race to the bottom.
Focus on the customers who care enough about your idiosyncratic and particular offerings that they’ll not only happily walk away from the lesser alternatives, but they’ll tell the others.
”Here’s what charms me: that my “idiosyncratic and particular offerings” attract the right clients, the happy clients, the repeat clients as well as the others that they tell.
Question: How do you tackle too much competition?